Versace dropped its La Vacanza 2026 campaign on May 7, and the visuals are exactly what you'd expect when you put Steven Meisel behind the lens of one of fashion's most maximalist houses. The campaign, titled Versace Obsessed, channels the Italian house's core aesthetic — excess, beauty, desire — through a resort-season lens that feels both deeply aspirational and slightly unhinged, in the best possible way.
Meisel, who has shot some of the defining fashion images of the past four decades, frames the campaign around the idea of obsession as a vacation state — the idea that when you're truly off the grid, your fixations become more visible, not less. The models are shot in sun-drenched locations with the kind of saturated color correction that makes everything look simultaneously real and impossible.
The Looks
La Vacanza 2026 leans heavily into Versace's signature prints — Baroque patterns, Medusa hardware, and the house's iconic gold chain motif — translated into resort-appropriate silhouettes: cover-ups, palazzo pants, structured swimwear, and statement accessories built for a yacht or a villa terrace.
The campaign follows Versace's recent creative momentum under Donatella Versace's continued direction, with the house doubling down on its heritage codes rather than chasing minimalist trend cycles.
