Hailey Bieber's Rhode Skin Reaches $1 Billion Valuation

Rhode Skin, the beauty brand founded by Hailey Bieber in June 2022, has crossed a $1 billion valuation ahead of a planned Series B funding round, the brand's investor relations team confirmed this week. The milestone makes Rhode one of the most valuable creator-built beauty companies in the industry, reaching the billion-dollar mark in less than four years. Bieber joins Rihanna (Fenty Beauty) and Kylie Jenner (Kylie Cosmetics) in a still-exclusive club of influencers who built nine-figure beauty empires on their own terms.

The Peptide Lip Tint That Changed Everything

Rhode's trajectory accelerated sharply in 2023 with the launch of its Peptide Lip Tint — a $16 tinted balm that sold out within hours and spawned a cottage industry of dupes, reviews, and comparison videos that collectively generated billions of impressions. The product was almost comically simple: a tinted, glossy balm with peptides. But its "glazed donut" finish tied perfectly to a Hailey-led aesthetic moment that had already captured TikTok's imagination, turning a $16 SKU into a cultural touchstone.

The Rhode lip phone case — a branded case with a built-in lip balm holder — followed later in 2023 and became one of the most culturally potent product accessories in recent memory, generating a waiting list of over 300,000 people at its peak. Neither product relied on traditional paid advertising. The community built the demand organically, and Bieber's own channels — where she regularly demonstrates products in the same candid style that made her famous — functioned as the most effective marketing channel the brand has ever had.

"I didn't want to build a brand that just had my name on it. I wanted to build something that actually works, that I use, that means something."— Hailey Bieber, Rhode Skin founder

The Rhode Blueprint: Scarcity, Discipline, and Community

What separates Rhode from the dozens of influencer beauty brands that have failed or stalled is product discipline. Rhode has expanded cautiously — in nearly four years, the brand launched fewer than 30 SKUs total. That restraint has kept the brand from feeling diluted and has allowed each new launch to feel like an event, generating the kind of pre-launch anxiety among consumers that legacy beauty houses spend millions trying to manufacture.

The brand's retail expansion has been equally measured. Rhode moved into Sephora in 2024 after two years of direct-to-consumer dominance, reaching new consumers without surrendering its digital-native identity. According to Vogue Business, Rhode's Sephora debut sold out across multiple product categories within the first week — a performance that accelerated the brand's path toward its billion-dollar milestone.

What Comes Next for Rhode Skin

The Series B funding — expected to close at approximately $200 million — is earmarked for international expansion and product development. The UK, Australia, and South Korea have been identified as primary new markets, reflecting Rhode's already-strong organic presence in those regions via social media. A full color cosmetics line is expected to debut in Q4 2026, extending the "glazed" aesthetic from skincare into makeup for the first time.

Bieber has been explicit about her intentions. "Rhode is mine," she said at a beauty industry panel in April. "That's the whole point." In a creator economy where brands are frequently built to flip, that posture — whether strategic or sincere — has become brand equity of its own. The influencer economy's most valuable lesson, which Rhode has demonstrated more clearly than almost any brand before it, is that authenticity at scale is the rarest and most durable competitive advantage in consumer goods. Follow LoudDrip's Influencers coverage for ongoing Rhode updates.